Arizona Coyotes
Background: After an unprecedented shutdown to the sports world in 2020, the Arizona Coyotes were back in the playoffs for the first time in almost a decade.
Rather than establish a tagline, we launched a rallying cry to engergize the loyalists, and bring new fans into the fold. As the 2021 season begins, we are celebrating 25 years in the desert.
Creative
Launch Video
Outdoor