Honda Automatic DCT
Showcasing the emotional benefits of complex technology.
About Me
I am a marketing professional with over 20 years of experience developing and executing multi-media campaigns for a variety of brands, including icons like Honda, IHOP, Cadillac, Boeing and Nestlé.
I like advertising. The process of building a brand fascinates me. I enjoy learning about a business, getting into the mind of the consumer, and driving my team to turn a solid strategy into a message that connects with the audience.
I like to make things. I am well-versed in managing large-scale campaigns across all media, and I thrive on making the tough, informed decisions necessary to keep a project on track.
I like to learn new things. Whether it's investigating a new technology to discover how we might reach a consumer in a new way, or sifting though the data to make sure we're hitting our performance metrics, I enjoy building my arsenal of tactics and tracking charts.
I also watch a lot of baseball.
Selected Projects
Arizona Coyotes Playoffs
Re-engaging the fan base after a historic season.
William Lyon Homes
Giving homebuyers across the country a consitent brand experience.
Honda Entry Sportbike Campaign
Encouraging new riders to get their butts on a bike.
Learn to Ride Website
Responsive site featuring evergreen content for new riders.
Honda Broadcast Production
Showcasing cutting-edge products across categories.
IHOP
Showcasing the lighthearted side of an established icon.
Gold Wing Family Campaign
Selling experienced riders on their motorcycle journey.